The project Alfreedo consists in exploring a virtual assistance service aimed at simplifying the delegation of bureaucratic procedures, in order to give precious hours of the day back to users. The basic concept is simple: provide all the necessary information to Alfreedo and you will no longer have to deal with interfacing with the complex Italian bureaucracy.
‍
For the preliminary discovery phase of the service, we decided to focus on a specific niche that we believe could particularly benefit from the service: expats.Is the service really attractive to people? How much are they willing to pay? What services are most in demand? Are they all really delegable? These are some of the questions we have tried to answer during the research phase to understand the desirability, feasibility and viability of the service.
‍
In order to collect feedback and insights quickly, we conducted a series of tests using simple tools to relate to the user: landing pages, instant messaging services, social networks.

The information presented below is summarized mainly to highlight the development of the main interface and desirability test.